Why Do Guys Feel So Insecure?

Josh Felgoise (00:00.204)

Welcome to Guy's Set, a guy's guide to what should be talked about. I'm Josh, I'm 24 years old, and I'm here to find all the tips, advice, and recommendations for everything you're wondering about. Let's get into it.

Josh Felgoise (00:17.784)

Hi guys, welcome back to Guy's Set, a guy's guide to what should be talked about. This week we have CEO and founder of Guy's Cosmetics, Barry on the podcast. Guy's, spelled G-U-I-S-E, is a premium cosmetics brand made with men in mind. Their first product is called the Green Stick and it's a color correcting stick that you can use for acne, razor burn, redness, rosacea, and it's made for guys.

I think it's really cool that there's a product tackling this issue for guys. I personally have dealt with acne and blemishes and razor burn all of my life, all 24 years of my life. No, not actually, but like from middle school up, I've dealt with all of that stuff. I was on Accutane. I'll do a whole episode on that at some point. I actually think I already did an acne episode. I don't remember. Okay. But anyway, I still get like once in a while, a big pimple where it's like,

You know the vibe, you know that feeling of having something on your face that you just want to cover up. And I think it's so cool that there's a company doing that with guys in mind that is made for guys. So I wanted to have him on to talk about it and share what this product is and this brand and why he made it and why I think it's so important to have a product like this that is being created in the world to help guys' self-esteem and self-confidence. It's the whole message of this podcast. And I think it's really cool to highlight these types of products that are made for guys, younger guys specifically.

so I will continue to do, to do stuff like this and highlight these small businesses and brands like this that I think are really valuable for guys because that's the whole point of this. So without further ado, please welcome Will Barry to GuySit.

Josh Felgoise (01:59.404)

All right, well, Will, welcome to Guy's Head. Hey, Josh, thanks for having me. Absolutely. I think it's cool when somebody makes a product that's tackling a guy's insecurity that has been virtually unaddressed up until this point in mainstream products in society. And that's kind of the goal of what I'm doing over here. So I'm thrilled to have you on today to talk about it. I'll share where I found you and how I found you, and then we'll talk about you.

I found your product through TikTok. saw you were advertising it and I reached out and was like, this is really cool. Like so cool to see somebody addressing like guys, cosmetics and cover up and all that. So let's get into you and how you started this. But before we get into that, what were you doing before you founded guys and what is your background? Yeah, totally. So I graduated from school in 2017 and I spent the early part of my career working in programmatic advertising.

So helping advertisers grow their business, spend their ad dollars more efficiently, using software, using data. From there I ended up at Procter & Gamble and then upon some reflection back in 2022 decided to dive in, launch my own brand. So what is the brand? Tell us about guys and the green stick. I have it right here for anybody that's watching. But it is, tell us about it. You tell us, not me. Absolutely. So I'm bootstrapping a premium men's cosmetics brand.

I've been pretty amazed by what's happened to the men's personal care vertical over the last 10 years. Things like manscaping, erectile dysfunction, hair loss. These were things that nobody talked about, you know, not too long ago. And suddenly things are changing. The narrative's changing. Men are willing to not only take care of themselves, but talk about doing so. So, Guys is a brand that is building the products that I wish I had when I was a little bit younger. I was a kid with horrible acne, went through Accutane twice.

as an adult, nice, rosy, rosacea on a day-to-day basis. And, you know, as a 30 year old, these aren't really things that embarrass me, but as a teenager, maybe into my early twenties, my skin was a huge part of my day-to-day self-confidence and, I'm making the products for a younger me. How old are you now? Totally. I'm 30. I'll be 31 in a few weeks. Okay. Amazing. So I love what you just said. You're making products for younger you. And that's exactly what I thought of when I.

Josh Felgoise (04:21.261)

I'm 24 and that's exactly what I thought of when I saw this product. I was like, if I had this when I was 15, 16, 17 in middle school, high school, like being able to cover up like a massive thing on your face or just like any like a razor burn or all that stuff would have been just hugely beneficial. And I think it will be for a lot of guys moving forward. I want to go back to what you just said about like manscaping and erectile dysfunction and hair loss and all that stuff. What are those companies in that space that are doing that, that are kind of inspiring you right now?

Yeah, you know, there's sort of two paths here. Most of the big brands are the ones that you'd know the big venture venture backed brands, the hymns of the world I've been blown away by. There's a cosmetics brand that was a large part of their space a couple of years ago, Strix, they're still around. There's a handful of sort of VC backed brands and then there's a new era of bootstrap brands, what I'm trying to do less in the men's personal care space, but

I'm a solopreneur, it's just me for now. But definitely clear role models out of him, out of Strix, some of the early players. Cool, okay, and then explain by the way to anybody listening that may not know what solopreneur is or bootstrapping are. Yeah, absolutely. So bootstrapping just means I am running the business out of my own bank account, which allows for a lot more freedom, also a little bit more stress. But it allows me to sort of scale the business.

as I see appropriate, rather than being forced to grow as quickly as possible for the sake of outside investors. You asked me one other question, Josh, I apologize. Solopreneur. Solopreneur, just me. So I work with six or seven different contractors, different elements of the business, but I am the only full-time employee. Okay, amazing. talk about the journey so far. Like when did you come up with the idea?

when did you start actually like prototyping the process, the journey, like I wanna hear all of that. Yeah, you hear most entrepreneurs say, know, this was 10 years in the making, something I always wanted to do. That really wasn't true for me. And 2022 is a really formative year in my life. I got back with my ex-girlfriend who I was still very much in love with and engaged now. Congratulations. Thank you so much. Sorry, did you say the health scare? As I said, congratulations.

Josh Felgoise (06:41.798)

Yeah, poor timing. But yeah, and I'm totally healthy these days, but a few months of sort of taking a step back and saying, okay, what do I want out of life and working a job that was impressive and linear and scalable, but I didn't feel was very fulfilling. So the impetus launching guys was really taking a big step back in life and saying, hey, what do I want to be doing in life? And what are the unique problems I think I'm equipped to solve?

I know quite a bit about marketing, about scaling brands. And I thought about my own struggles with my skin throughout my life and had a few products of mine that I think again, a younger me would really wish they had when they were younger. Can you share a little bit, if you're comfortable about like what happened during that time and how your mindset changed and developed into what you needed to like shift to do? Yeah, totally. yeah, so I got a,

a sarcoma diagnosis in March of 2022. So a very aggressive, very rare form of cancer in my arm. Thankfully, it was very short lived. It was sort of two or three months of my life where things were very up in the air, flying around the country to get to a great surgeon, flying to the other side of the country for radiation. You know, I had already sort of been on the edge of saying, what if I were to go launch something myself? What would I do? How would I do it?

And that was definitely sort of a push off the cliff to really give this a real shot. can imagine. Yeah. Yeah. Also, you know, you're still young, Josh, but trying to turn 30, sort of say, okay, I'm very close to mortgage, very close to kids. If I want to take a big shot now is probably a time. And that's how I felt about it. Absolutely. So yeah, I started, yeah, I started flying around the country, going to beauty conventions, finding contract manufacturers, packaging manufacturers, fulfillment partners.

started sort of stitching together this business that took me about a year and a half, but is now very real. I'm so curious about like that part of the, well, first of all, thank you for sharing about the, that 2020 journey. that's, I'm very happy to hear that you're on the other side of that. And it's incredible to hear, like it's, it's always incredible to hear when something like that really shifts someone's mindset and like sets their life back into gear. They're like, all right, I have this other kind of chance. Like I need to do what I was set out to do or want to set out to do. and that's just always really cool to hear. So.

Josh Felgoise (09:02.446)

Um, on the other side of it is like the, the, journey you actually took. you went to all those conventions and all that stuff. Tell me about that. Like day to day, what was that actually like? Were you just flying on your own and just picking random things and just trying to see what was going to work? What, what was all of that? I really enjoyed it. You know, one thing within the corporate world is, um, can your path is very linear, very predictable. You wake up every morning, you know, what tasks you need to do. You go home.

You watch a football game and you go to sleep. I really enjoyed sort of the ambiguity of that period. So it was literally me, pen, paper. What do I need to be able to build a business? So step one, I need to be talking to customers, understand the problem that they have. How do I go about solving them? Then finding contract manufacturers. How do I actually bring these products to life? Designers for the brand, infrastructure for the website. It was a fun time. It was hectic.

But we got there. What kind of customers did you talk to and what was the feedback or the lesson you learned from those conversations? Yeah, I eventually tried to formalize conversations like running ad campaigns to talk to people online. But the most important conversations were just conversations that I had with my friends. On a Friday night, the number of stories that you hear of guys who say, hey, I had a big zit on my lip for an interview or.

You know, the scar always really bugs me and you know stealing a product from their girlfriend it's a tough pitch to sell men on wearing a full face of makeup and that's not what we do but The number of stories of guys who just have always used a little tool to fix a little something they're out there Absolutely. I think I mean when I first talked to you a couple weeks ago I said like it's a tough pitch at all to try and sell cover up to makeup or what do you how do you refer to this? You don't call it cover up. What do you say?

You know, I typically lead with saying that we're a cosmetics brand and then I just rather than using the word makeup, I show what the product does. I don't try to shy away from makeup. If people ask me, is it makeup? Yes, it absolutely is. But the word tends to scare me off. Right, right. And I think like what you're saying is we're kind of shifting to this time where people are getting a little bit over that and they're kind of getting over the fact of like the I don't want to say that word. actually just want something that actually helps me or helps my self esteem by doing this. And I remember a specific time.

Josh Felgoise (11:26.956)

I think a year and a half ago where I had this massive zit right here on my face. And I like the entire day at work, I was like, I had my hand over my mouth, trying to like cover or over my chin, like trying to cover it up the whole day. And I've heard friends share that story as well of just like checking their like Joe taking pictures of yourself the entire day to see how bad it looks. And it's, it's like the most uncomfortable thing, having a massive pimple or just having a face full of acne. And similar to you, I also went on Accutane twice and that was a whole different journey.

I'm sure there's a lot of guys listening that have experienced that or still experience breakouts and acne and knowing there's a product I didn't even know this existed before I talked to you knowing there's a product like this that is starting is really cool and I think it'll really start like a revolution in guys cosmetics. It doesn't exist now and I think it will be really cool to see. So yeah like who is your customer we talked about a little bit but like who is the person that you're trying to sell this to. Yeah you know the avatars sort of become.

broader and broader and broader over the course of the company. I set out with maybe an initial expectation of what the customer might look like, coastal, young, probably Gen Z. But I'm seeing a lot of older men too, men a generation above me who are starting to see their skin change and just want tools, again, to make sure they feel as confident as possible on a day-to-day basis. Absolutely.

Yeah, not to go full pitch mode, but the one thing I'd say about our products for anybody who's hearing men's makeup for the first time is we do everything that we can to sort of shy away from the concerns that I've heard from customers. You don't want it to be noticeable. Great. We formulate it to be super blendable. No shine goes right into your skin. You don't notice that it's there. Clean. We use very safe ingredients. We work with an expert chemist here in LA to make sure that our customers feel comfortable with the product. And third, convenient.

So the green stick is intended to look like something you could fit in your backpack, fit in your pocket. Nobody's going to realize what it is. How did you test it? Like what, what, what did you do to make sure that it was right? Yep. So we went through six or seven different rounds of testing with our contract manufacturer. be frank, my chemist leads most of that, not me, but this is everything from, you know, storing the ingredients at certain temperatures over certain periods of time to look for bacterial growth. You know, is it going to serve?

Josh Felgoise (13:55.586)

be fine if it's in very, very high heat. we don't do any kind of animal testing. it's a very, very, yeah, very safe product. And, and can you tell me about the, like how long this was to like test and invent and go from like picture to product in hand and like to me now, because like I, when I met you, when we talked a couple of weeks ago, I was like, I need to test the product first before I have you on. And I would do that for anything on this whole podcast forever.

just to make sure that I like what I'm talking about. Because first of all, I believe in the mission. Like I think it's so cool to talk about what should be talked about for guys. Like I really do believe that. And you're doing it on a day-to-day basis and making it possible for people to do that and feel more confident in themselves. So I loved the mission. I was like, I just want to make sure this works. And I tested it and I did it for a couple of days and it's great. And it really does work. And like I have it here and I want you to talk about like how it got to my hand. Like how long did that take?

Boy, so my advice to anybody who wants to create a physical product is you're gonna think it's gonna take three months. You're gonna be told that it's gonna take more like nine to 12 months, and those people are right. And for me, it was even longer. It was more like a year and a half. Creating physical products is really, really, really hard. So that concept of the green stick came very, very, very early into the concept of guys. By mid-2022, I sort of knew what I wanted the product to look like, how I wanted the formula to act.

the challenge became, as a startup with limited funds, how can we bring this to life using things that already exist out in the world? So what we ended up doing was taking a slim line lipstick, container. we recolored it, we coded it with a soft touch, matte coating. added our guys logo and then we ended up adding. So, and then we added our formula to it. without going too far into detail that ended up being.

extremely hard to do. We had to create custom CNC milled tooling to fill the components because it's not made for a soft formula like ours. So yeah, without getting too dorky, too nerdy, it took quite a long time. And for anyone trying to create physical products for the first time, be ready for that. Yeah. And I will say, you said it's like a, what did you say? It looked like a pen. Yeah, right. Cause that's how I feel. It's like, it's

Josh Felgoise (16:20.714)

It clicks. I really like it. I think it's a great product. It's very easy to bring anywhere. So I'm very impressed. I was excited to tell you that. And I'm not hard to impress, but I'm still very impressed. So how did you fund the product and can you share how much it cost to make? Yeah, I got really lucky. So my first company I joined out of college was a programmatic advertising DSP. Don't need to know too much there, but I have no idea.

Yeah, right. It was a piece of software. It was a software startup that was building something that was really, really cool and probably a little bit ahead of its time. Company ended up being bought out, but it became really interested in this concept of programmatic advertising. So programmatic ads is basically you go on a website, you see an ad, there's typically a reason you saw that ad. And it's because in fractions of a second, there's being, there's auctions happening. advertisers are bidding, Hey, based on what we know about Josh.

This is what we're willing to pay to serve him an ad. Got it. So I joined another company called the Trade Desk, which is now a huge company. I joined them slightly after their IPO. I took as much equity as possible. Company sure enough exploded. Not enough money for me to, you I think I said to you, you know, sail away in my yacht, but enough for me to take a shot at building something myself. That's awesome. Can you share the number or no? yeah. Yeah, I'm just I'm well into the.

Well into the six figures of this brand and it's probably gonna take quite a bit more. mean this will never be a seven figure project, that wouldn't be possible for me but well into the six figures of investment to grow this brand. Okay, cool. I think that's like part of the world of the product that they keep like mystical and like nobody knows how much it actually costs to make or how much work goes into this type of thing. So you sharing that is just very cool. You're like unveiling a little bit.

And I wasn't gonna ask this, but like, how has your girlfriend played a role in this or fiance? Sorry. Like, is she really supportive? Like how, how has that been? Yeah, she's a really good sport. in a lot of ways, you know, even on a day-to-day basis, we're still self-fulfilling. There's a printer right there, a bunch of packaging, cardboard boxes I've cropped out of this video, but, she helps me with that on a day-to-day basis. And then just more generally emotional support. it's a risk to be dating.

Josh Felgoise (18:46.412)

let alone marrying somebody who's trying to take a big shot on something. And yeah, she's been an absolute rock in my emotional day to day while I try to scale this thing. And how has it been with like other relationships in your life? Like were friends completely bought into this type of thing? Like was everybody super supportive? Yeah. Yeah, I'm very lucky in that. Yes, I would also say.

it became abundantly clear within the first six to 12 months of launching the brand, the level of commitment that it was gonna take and the toll that it would take on a lot of my relationships. I was very, very conscious and continue to be very conscious of where I'm putting my time. And to me, that's my family, my fiance, my work and my health. If any of my buds are listening to this, I love you to death, but I haven't had the time the last couple of years and...

That's been a big sacrifice and something that I caution people about going into entrepreneurship. Yeah, I mean, especially at the level you're doing it where it's like you're putting in a ton of money. Like, obviously, there's the time sacrifice, but there's also the money sacrifice and there's just all of that involved. So it's cool to hear the honesty from somebody like you about it. Like it is such a it's such a sacrifice and such a risk. And it's it's.

starting to work, feel like, for you. how many, that's a good transition to my next question, how many have you sold and what's the feedback you've gotten so far from customers? We've sold over a thousand now in just a couple of months. Congratulations. Thank you. We're scaling exponentially too. So very predictably, you know, we did 50 % more than last month and the number was even higher than month before. Amazing. Growth is going well. Growth is going well. Yeah. And what have you heard from customers so far?

It's been over well overwhelmingly really positive, you know, we've only had a couple hiccups with customers I know, I can think of two off the top of my head and they were both usps misdelivery So fair enough some stuff is out of my control and sometimes you know, just have to massage their situations But the product's done really well What has been the biggest challenge in doing this so far? I'm assuming we just talked about the relationship. I'm assuming that's part of it. But like outside of that What's been the biggest or hardest challenge? Yeah, I mean there's very

Josh Felgoise (21:06.19)

Concrete boring answers like literally creating molds to be able to fill. Yeah. Yeah was probably yeah the That's a fair answer to by the way Yeah There's a great speech that I heard David Friedberg give a couple years ago talking about entrepreneurship generally and I think he described it something like

you know, working in a corporate job, you are like hiking through the woods, like you know a direct path, you know where you're going. Being an entrepreneur, being a founder is much more like navigating the Atlantic Ocean using the stars at night. Like you don't quite know what the right direction is. You sort of have to, you know, on a recurring basis, write out, okay, what is the most likely best path? And then with full force, go right towards it. Yeah, I like that a lot. That's cool.

And then what has been the most successful part for you or the most exciting moment for you so far in this? It's been the last few months for sure. again, product took quite a while to bring to market and it's really fun now looking at my, you know, my spreadsheets, my dashboards, my emails, happy customers on a day-to-day basis and saying, Hey, the business has traction and B, these customers are really happy. And not only do they love our product, but they're, they're already asking for new products and they have new ideas and it's going to be exciting to iterate.

Thanks for transitioning into my next question for me. What are your dream, like you said it's a cosmetics brand. So the first product you have is this Green Stick, which by the way, I don't think you shared how to use this. I'd love for you to share that. Yeah, absolutely. So I have horrible skin today. It's a perfect way to sort of show you how it works. So this is the guy's Green Stick. So simply take it out, remove it. You'll see there's a green pigment formula in there.

take a few clicks to rise the formula to the top. Love a real life product demonstration. We take a little bit of green pigment like so, say I have redness around my nose like I usually do, apply, blend, redness is toned down very quickly. And I emailed you about this, do you have to take it off at night before you go to bed or do you have to shower or wash it off? what to share about that? I would always recommend guys to use a cleanser once a day at night just for basic skincare.

Josh Felgoise (23:25.934)

But I've fallen asleep with it, certainly for sure. There's nothing in there that'll harm you. Do you have other products you recommend like other cleanser, skincare? What do you use? Yeah, so I'm a big fan of Vana cream generally. So for men with really sensitive skin like me, not a paid endorsement, no partnership. Vana creams, cleanser, their daily moisturizer, I'm a big fan of as well. I think more guys could be better served by using a BHA exfoliant, right? So something like- What is that?

Yeah, something like the Stridex in the red box that you see in every pharmacy in America. It's cheap, it's quick. Essentially what it does is it helps break down oil on your face, prevents acne. Mormon could use something like that. What is your actual routine? Do you do something in the morning and in the evening? What do you actually do for guys who have no idea about a skincare routine? By the way, I didn't have one until about a year ago. So what do you actually do? I'd love to hear it.

Yep, so I think the two things that every guy, well, maybe three things with the GreenStick. The two things that every single guy should have are a cleanser and a moisturizer. So you should be cleansing at night followed by moisturizer. If you're showering in the morning, moisturize again. I would apply the GreenStick then in the morning on top of the moisturizer. It tends to do better when you're not dealing with dry skin. But those are the two very, very basic things. Cleanser, moisturizer.

Beyond that, you can talk about exfoliants, BHA, like Stridex. AHA is probably a little bit the next thing that you'd think about, but keep it simple, that's where I'd start. Cool, okay. And then, do you have any inspirations or entrepreneurs, beside companies, entrepreneurs that you look to while creating this thing? That's a great question. The first guy that comes to mind, I've never met, Mois Ali, the founder of Native Deodorant.

He it's a really really cool story. He was a former Harvard law guy sort of Decided hey, there's a market out there for for for an all-natural deodorant. He scaled the band brand very quickly The thing that I like about moist too is he hasn't been shy about sort of sharing his stories his learnings along the way So between his children account, he does a small newsletter. He used to be on a podcast as well I've learned a lot from him

Josh Felgoise (25:49.656)

Cool, okay, that's a great answer. And then, do you have any competitors? More than you would guess. So, I'd sort of, I categorize them into three groups. There's sort of legacy incumbents, brands like Bobby Brown that are formulating and marketing some to men. There are brands that I would say are sort of the traditional VC backed startups. So, HIMS, well I talked about them as being sort of a role model for guys.

they are now starting to play a little bit in the men's cosmetic space. And then I think there's probably 15 or 20 small brands like me who are either bootstrapped or very, very small attempting to do the same. Do you have a differentiating factor from them? Yeah, so I have not seen any of these other brands specifically target redness in the way that we have. The theory there being mostly other brands have jumped in with the products that I think

had the largest mass appeal to men. So tinted moisturizers, specifically concealers. My theory within guys was what if I can launch a product that is targeted to a smaller group of men, but hopefully that first audience can evangelize the brand. If we create a solution to a problem that hasn't been solved yet for men, then we can think about branching out and that's sort of the master plan for the brand.

And I asked you that and then I totally buried the lead on the question. Like what other products would you want to create? And then we went into something else. But like what are those dream products? Yeah, tinted moisturizer absolutely is one, ideally one with SPF. That's been long in the works and hopefully more to announce there soon. I think a peach color corrector would be really helpful, too, especially for men with darker skin or for men with under eyes. That would sort of be the complementary product. We'd have a green stick and a peach stick. What is that? I'd love to do a

Go ahead. Sorry, go ahead. I'll ask after. No, no, keep going. Yeah, you're good. then ideally I'd love to do a skincare line as well, but I see that market is relatively saturated right now. So maybe once the brand is scaled and we've developed some customer trust, then we can lean into traditional skincare. Cool. Okay. And then I was going to say, what is the, why is it green? And then what is peach? Like explain that. Totally. Yeah. Thanks for slowing me down. Sort of, I got to break this all up. Um, if you think back to sort of, uh, middle school art class, the color wheel, um,

Josh Felgoise (28:14.146)

The way that a color corrector works is through complementary colors. So if you remember from that big wheel, is opposite of green and blue purple is roughly opposite orange or peach. So what you're essentially doing is taking the red paint or if you have red paint, you're taking some green paint, applying it and you see the redness gets pulled out immediately. It turns quickly into a brown and that's what we're trying to do. We're just neutralizing redness through an opposite pigment.

That makes a lot of sense. you said it and I was like, okay, for sure, obviously. And then is this for all skin tones? Will this work for somebody who may have a darker skin tone as well as a lighter skin tone? Yeah, to be completely candid, this product works best for paler skinned, reddish skinned guys like me. But first I've seen some success in men with darker skin, but we're very conscious of this and this is something that we wanna...

Expand our product line to cater to so again the peach color corrector will do just that and then more importantly When we do get to that tinted moisturizer We will release it in an array of shades so we can you know be accommodating to a far broader set of customers Yeah, and then I guess like for me the biggest value in your product is like the confidence or the self-esteem boost you get when you have it on and you don't have to worry about

people seeing a big blemish or feeling like you always have that red skin around and like guys, self-confidence isn't really a conversation that a lot of guys have in general. So what do you hope that customers or somebody that puts on your product gains when they use it? Yeah, I think you described it well. I think about those moments, you know, talking to a girl or just

getting up and going to class for the day or I was just so conscious of my skin when I was 12 to 16 years old. yeah, the mark that I'd like the product to have is hopefully there's a handful of guys out there who are going through that currently and this can help them out there. Yeah. And I think there completely is. And it's like a conversation that I never had in middle school. It's just like

Josh Felgoise (30:29.966)

Something that I was always self-conscious about, always looking at in the mirror, always thinking is everybody looking at me the way I'm looking at myself about this. Same with now when you're going on a date, like you just said, or at a bar on a Friday night, like if you have a massive pimple or something. So yeah, I think that's exactly right. Totally, totally. And then what would you tell your 20-year-old self? Boy.

Josh Felgoise (30:58.062)

You know, I think this is probably much broader, maybe a learning from the company and creating this product. And I'm definitely borrowing heavily from an old Steve Jobs quote, but I think it's very true in that I think a lot of people and definitely me grow up seeing the world around them as sort of static. Like the world is happening to them and you're a part of the world. And the fun thing about entrepreneurship, and I'm sure there's a lot of other ways to discover this though is,

from making a product, from building a company, it's exhilarating to feel like you can reach out and sort of touch the world and actually change it. Like the world around you was also built by other people. And you know, so long as you're smart and you're hardworking, like you can change the world is a strong phrase, but you can affect the world. I love that. And I think it's the same. You could say the same for like one person. If you can affect or change one person's life, you're doing that in

in the same way. And I think you're doing that. I think it's really cool. Do you have any advice, not for yourself, but other guys who are in their 18, 19, early 20s throughout their 30s? You're now 30. So looking back at that time in your life, like, what would you say to anybody in that age range right now? Totally. I think there's a lot of narrative around finding yourself in the world. And I think the best advice I would give

to that person is to create yourself. This is somewhat borrowing from what we were just talking about, but don't sit back and wait for that moment of genius of saying, is, I finally found what I wanna be doing in life. Honestly, I think the boring moments of journaling, reflecting, what are you enjoying, what are you not in life, and creating something out of those moments is really important. Yeah, I love that, and you just mentioned journaling, which I talk about on here all the time.

It's something that I started doing about a year ago and just writing some thoughts to myself. And I think it's been the most beneficial thing I've probably ever done for my mindset. Do you do stuff like that? Like what are the little, I kind of like hacks or things you do, not hacks, but like productivity things you do throughout the day that you think really help you in this process? Yeah. so I, I, I'm a big fan of, there's a famous book, David Allen's getting things done. won't go on about it, but definitely practitioner if they are sort of systemizing my whole life, but.

Josh Felgoise (33:22.914)

Sort of just to simplify, get everything out of your head. Get everything on paper, organized. When you're running around having to remember a million things to do, it's not gonna serve you well. Create systems to sort of get things down, prioritize, attack. Journaling I find very important. I keep a very sort of regimented to do. So I just wake up, hey, these are X, Y, and Z I need to do before I get to work, before I get to bed. The less you have to...

Think about the small stuff and more becomes automatic it frees you up to attack the bigger things in life Yeah, and you just kind of said it but do you have a book podcast product anything else beside your own product? Anything else that you recommend for guys in this time in their life in their 20s? boy The David Allen one is a very good recommendation, but it's also very dry. It's like very practical It's a very practical recommendation. What would I say more sort of generally?

I was a guy, I grew up without religion, but I discovered the Stoics and Marcus Aurelius a few years ago. Again, we talked about when I got sick. That's when I really, really started jumping in there. But Meditations by Marcus Aurelius was a beautiful piece that made me reflect a lot on what it means to be a person, sort of the righteousness and being kind and doing right. I thought for anyone out there who isn't religious, but is looking for sort of

concrete ways of growth and self-actualization, start with Marcus Aurelius. Cool, okay, yeah, and that's all I had for you. Is there anything else you wanna share with the audience, the class, anything I missed? No, as we jump from Marcus Aurelius back to men's cosmetics, thank you so much Josh for having me on. Yeah, we created code, guyset20, fat 20 % discount for our YouTube Yes, okay, thank you for saying that. Say that again one more time, I interrupted.

guyset20, so spelt just like the pod with the 20 afterwards. And I would say if you have questions on the product, you have questions about life, questions, whatever, you can always reach me, will at guysmen.com. So G-U-I-S-E-M-E-N.com.

Josh Felgoise (35:33.486)

their program to hear me say I say you can reach me at josh at guyset.com so they're similar I'm always like guisem.com that's really funny but no thank you for giving the code to the audience think that's really awesome for you to do so it's guys.com backslash or no wait you just put in the code right it's guysmen.com so guisemen.com

And then at purchase, guys set 20, you'll get you 20 % off your first purchase. Perfect. Thank you so much for doing that for the audience. If anybody's interested in it, if anybody experiences, acne or redness around razor burn shaving, that's what I've found it. Awesome. That's it. But I've found it to be really beneficial for, any, is there anything I missed in there? Like, I think that's probably the best uses for it, right? Yeah, totally. Rosacea for me, but every red acne, you got it spot on.

Okay, well great. Well, I appreciate you doing this episode. I really love what you're making. I think it's really cool and I'm so excited to see where you take it. Thank you for sharing all of your mindset and your messages with this audience and I'm excited to see where this product goes. You're the man, Josh. Thanks for having me on. Nice to meet you. You too. I'll talk to you soon. That is the episode. Thank you so much. Listen to Guy's Guide to What Should Be Talked About. I think it's a really cool product and I hope you do too and I hope this helps to de-stigmatize the...

concept of guys makeup and cover-up and all that stuff and Products that actually really would help self-esteem and self-confidence for guys that don't need to be so stigmatized and embarrassing So I think that's also a really cool part of it If you like this episode like we did, please like subscribe you this podcast five stars That's one two, three, four five if you're listening on podcasts on wait fuck you're listening on Spotify Apple music Apple podcast Jesus anyway listen to podcast anywhere you find them

This is out everywhere. So you should listen to it on all different platforms. If you like this episode, give that five stars and leave a review. Give me a nice comment. A mean comment. Just a comment in general. I mean, not something mean that would that that's hurtful, but anything productive or criticism, any critique would be great. I like all that stuff. It's helpful. I'm to stop rambling. Thank you. No, wait, if you anything to talk about, it should be talked about. my email at josh at guys.com j o s h at g u i s e t dot com or on my Reddit. That's anonymous r slash guyset.

Josh Felgoise (37:45.486)

Or to my DMs the guys set th e GUI s a t on Instagram tick tock all social medias Thank you so much for listening and I will see you go. I'm also I'm starting a newsletter I said that every fucking week, but I actually I'm do it So if you want to drop your email in the show notes below There's a link to some sort of Google thing and you can put your email there I would love to share with you what I'm working on. It'll come out sometime in the very near future Thank you so much for listening and I will see you guys next Tuesday. See you guys