Why Guyset Exists (And Why Guys in Their 20s Actually Need It)

There’s a Moment a Lot of Guys Hit in Their Twenties When Something Clicks

You look around and realize nobody is really telling the truth.

Most advice for men online feels either outdated or cringe. Confidence hacks. Dating “rules.” Generic productivity quotes that sound good but don’t actually help when you’re standing in your kitchen at midnight replaying a conversation you wish had gone differently.

That moment is when you realize the problem isn’t that you’re doing life wrong. It’s that most of what’s out there doesn’t speak to real life at all.

That’s where Guyset started.

The Thing I Couldn’t Find

When I first had the idea for Guyset, it wasn’t because I wanted to build a brand. It was because I couldn’t find anything that felt honest.

“There are a lot of resources like this for girls our age, but nothing really catered towards guys in their twenties.”

Everything aimed at men felt like it was trying too hard. Either telling you to become someone else or pretending growth was simple if you just followed the right steps. This is something The Atlantic has written about when breaking down why so much modern self-help content feels disconnected from real emotional experience.

That wasn’t my experience. And it wasn’t the experience of most guys I knew.

“Think about this as a resource guide or toolkit on all these different topics.”

That was the original idea. A place to figure things out in real time. Confidence. Dating. Career. Lifestyle. Without pretending you’ve already got it all together. That same philosophy shows up across pieces like How To Act More Confident, where the focus is on lived experience, not performance.

I’m Not Here to Give Advice

This part matters.

When I record an episode or write a post, I’m not trying to teach. I’m trying to start the kind of conversation I wish someone had started with me.

“The whole point of Guyset is to talk about the stuff guys actually think about but don’t really say out loud.”

Every idea starts the same way. A note in my phone after a date. An awkward moment at work. A thought I can’t stop replaying on the walk home.

I turn it into a story, not a lecture.

Because advice coming from someone acting like they’ve figured everything out never really lands. Research from Harvard Business Review shows that vulnerability and relatability are what actually build trust, not authority or polish.

That’s what Guyset is meant to be. Real talk for the in-between moments.

Why Guys in Their 20s Need This Space

Every week, I hear the same thing from friends and listeners.

“No one really tells you how to be confident or figure things out after college.”
“You’re just kind of expected to know.”

That’s the wild part about your twenties. It’s the most confusing decade of your life, but everyone acts like it’s supposed to make sense.

You’re making real decisions without a syllabus. Navigating work, relationships, identity, confidence, and comparison all at once. It’s the same tension I talk about in What Should I Do If I Have No Idea What I Want To Do With My Life, where everything looks stable but nothing feels settled.

Guyset exists to give you space to sort through it.

Everything we cover, how to introduce yourself, how to know if you’re in the right job, how to move on after rejection, comes from the same place.

We’re all trying to figure it out. Most people just aren’t talking about it.

What I’ve Learned While Building It

The more I build Guyset, the more obvious something becomes.

Everyone’s experience is way more similar than they think.

Guys who believe they’re the only ones struggling with confidence, rejection, or direction realize how common it all actually is.

“Once you start talking about this stuff, you realize everyone’s been there.”

Psychologists at Psychology Today consistently point out that shared uncertainty reduces shame and increases self-trust. Naming the struggle is often the first step toward growth.

It’s not weakness to admit you don’t have it all figured out. It’s awareness.

And awareness is where growth actually starts.

That’s the filter I use for everything I make.
Is it honest?
Is it helpful?
Does it sound human?

If it doesn’t pass those three questions, it doesn’t go out.

What Makes Guyset Different

Most advice content for men feels performative. It’s about image, not insight.

Guyset is different because it’s personal.

It’s stories turned into lessons you can actually use. Not “how to be confident,” but how to act like yourself when you’re nervous at a party. Not “how to network,” but how to talk about yourself without sounding robotic, something I break down further in Why Ambition Is More Attractive Than Confidence.

“This isn’t about being perfect. It’s about being self-aware.”

That’s why it works. It’s built for real life, not clout.

Where It’s Going

Guyset is growing into a digital magazine. A living, breathing resource guys can come back to whenever they feel lost, curious, or stuck.

Guyset.com isn’t just a podcast hub. It’s a toolkit.

Every episode becomes a story. Every story becomes a post. Every post links to the next thing you didn’t know you needed.

“Guyset is the go-to spot for guys in their twenties who actually care about becoming better.”

That’s the mission. To make this generation of men more confident, thoughtful, and self-aware, one real conversation at a time.

The Quiet Truth

Creating something that doesn’t exist yet is uncomfortable. You never really know if people will care.

But when it comes from a real place, they always do.

That’s what Guyset is becoming. A place for guys who want to get better without pretending they already have it all together.

“If it doesn’t exist, create it. That’s how Guyset starts.”

FAQ: About Guyset

What is Guyset?
A modern digital magazine and podcast that helps guys in their twenties and thirties navigate confidence, dating, career, and lifestyle in an honest way.

Why did you start Guyset?
Because I couldn’t find anything that felt real. Most men’s advice content felt outdated or performative.

Who is Guyset for?
Any guy who’s trying to figure himself out, not in a motivational way, but in a human way.

Is Guyset about giving advice?
Not really. “I’m not here to give advice. I’m here to start a conversation.”

What makes Guyset different from other men’s media?
It’s personal. “This isn’t about being perfect. It’s about being self-aware.”