#77 - What Do I Wear
Nov 17, 2024
This week I’m talking about what to wear on a date, out on the weekend, and to work. Where to start can be the hardest part so I break down the basics in here.
I talk through the style guides I built for each scenario and the essentials I recommend for each of them. I tell you what brands I like and where I recommend you shop especially with Black Friday and Cyber Monday coming up, it’s kinda the perfect time for this one.
The Ultimate Style Guide for Guys: What to Wear on Dates, Going Out, and to Work
Originally featured on the Guyset podcast - your guide to what should be talked about
Why Most Guys Need Style Help (And That's Totally Normal)
Here's the honest truth: most guys in their twenties don't have a developed sense of style yet. And that's completely okay.
This realization hit me hard recently when a friend screen-shared her Hinge profile to prove how rough dating apps can be. As she scrolled through profiles, one thing became crystal clear: the guys need some serious help with their style choices.
This isn't about being shallow - it's about presenting your best self and feeling confident in what you're wearing. Whether you're going on a date, heading out with friends, or trying to look professional at work, knowing what to wear shouldn't be a source of stress.
The Real Problem: Where Do Guys Go for Style Advice?
When I first moved to New York for a summer internship, my roommate and I faced the same question: "What the hell do we wear going out to a bar?"
We looked online and couldn't find practical, realistic advice for normal guys. Most style websites either:
Show celebrity outfits we can't afford or pull off
Give vague advice that doesn't help with specific situations
Assume you already have a developed sense of style
That's exactly why style advice needs to be talked about more among guys. We're all figuring it out together, and there's no shame in needing guidance.
Building Your Style Foundation: The Basics
Before diving into specific scenarios, you need to build a solid foundation. Think of this as your style starter pack - basic pieces you can mix and match for almost any situation.
Essential Pants (Your Bottom Half Foundation)
Start with these five versatile options:
Black pants - dress up or down easily
Blue pants - navy works with almost everything
Khaki pants - perfect for casual-professional looks
Gray pants - neutral and versatile
Jeans - your weekend staple
Why these work: These colors can be paired with nearly any top, making outfit planning much simpler.
Essential Shirts (Your Top Half Basics)
Keep it simple with these core colors:
White t-shirt - the ultimate versatile piece
Black t-shirt - sleek and easy to style
Gray t-shirt - pairs with everything
Blue t-shirt - adds subtle color without being loud
Essential Layering Pieces
For dates and going out:
Bomber jacket - casual but put-together
Jean jacket - classic and versatile
Khaki/barber jacket - slightly more refined
Button-down shirt - white or striped
Flannel shirt - perfect for layering
The key: These pieces allow you to look like you put in effort without overthinking it.
Scenario 1: What to Wear on a Date
The goal: Look like you care without looking like you tried too hard.
The Simple Date Formula
Base: Choose one of your essential pants + one of your essential shirts Layer: Add a jacket or button-down for polish Finish: Clean shoes and a belt that works
Real Examples:
Casual dinner: Dark jeans + white t-shirt + bomber jacket + white sneakers
Drinks date: Khaki pants + blue button-down + no jacket (if warm) + clean sneakers
Nicer restaurant: Black pants + white button-down + jean jacket + dressier shoes
The Cologne Factor
Add a subtle cologne - not too much, just enough that she notices when she's close to you. Less is always more with fragrance.
Pro Tips for Date Dressing:
Comfort is key - wear something you feel confident in
Avoid brand new clothes - stick with pieces you know fit well
Check the weather - nothing ruins a date like being uncomfortable
Have a backup plan - keep a simple jacket or sweater handy
Scenario 2: Going Out with Friends
Good news: This overlaps significantly with date outfits. The same pieces that work for dates work perfectly for bars, casual hangouts, and weekend activities.
Weekend Going Out Formula:
Base: Jeans or casual pants + favorite t-shirt
Layer: Flannel, button-down, or casual jacket
Shoes: Clean sneakers or casual shoes you can walk in
Bar-Specific Considerations:
Dive bar: Keep it simple - jeans and a t-shirt work perfectly
Nicer bar: Add a button-down or light jacket
Rooftop/outdoor: Consider the weather and venue vibe
The beauty of having basics: You can grab any combination and look put-together without overthinking it.
Scenario 3: Work Attire
The challenge: Work dress codes vary wildly, from startup casual to corporate formal.
The Research Method
Before anything else, observe what others are wearing. This is your best guide because:
Every workplace has its own culture
You don't want to be overdressed or underdressed
Following existing norms shows awareness and respect
General Work Guidelines:
Startup/Casual Office:
Nice jeans or khakis
Button-down or polo shirt
Clean sneakers or casual shoes
Corporate/Professional:
Dress pants (slacks)
Button-down shirt
Dress shoes
Possibly a tie or jacket (observe first)
When in Doubt:
Ask a coworker - "What's the typical dress code here?"
Start slightly more formal - it's easier to dress down than up
Have a suit ready - you never know when you'll need it
Default option: Button-down + nice pants + dress shoes
Where to Shop: The Brand Guide
Perfect timing: With Black Friday and holiday sales, now's the ideal time to build your wardrobe without breaking the bank.
Budget-Friendly Options:
Uniqlo - excellent basics at great prices
J.Crew (on sale) - classic pieces that last
Abercrombie & Fitch - surprisingly good quality basics
Urban Outfitters - trendy pieces for going out
Mid-Range Reliable Brands:
Levi's - for jeans and casual wear
Bonobos - great pants and casual pieces
Patagonia - quality outerwear and casual pieces
Polo Ralph Lauren - classic preppy pieces
Investment Pieces:
Rag & Bone - higher quality basics
Theory - professional and refined pieces
Vince - elevated casual wear
Frame - premium denim and casual pieces
Don't Overlook:
Lululemon - not just for workouts, great casual pieces
Skims - excellent t-shirts and underwear
Carhartt - durable jackets and workwear
Todd Snyder - elevated basics
Shoes and Accessories: The Finishing Touches
Essential Footwear:
White sneakers - work with almost every casual outfit
Gray or beige sneakers - subtle alternatives to white
Brown dress shoes - for work and nicer occasions
Black dress shoes - formal events and professional settings
Belt Basics:
Black belt - pairs with black shoes and formal wear
Brown belt - matches brown shoes and casual outfits
General rule: Try to match your belt to your shoes when possible
Popular Sneaker Options:
Veja - trendy and versatile
Vans - classic casual option
Clean white Nike - athletic but stylish
Common Projects - minimalist and premium (investment piece)
The Street Style Learning Method
Here's a game-changing approach: Start observing what well-dressed guys wear in real life.
How to Do This:
Notice outfits you like while walking around your city
Break down what works - what pieces, colors, combinations?
Find similar items at your budget level
Adapt to your lifestyle and comfort level
Why this works better than celebrity style: You're seeing real people in real situations, not styled photoshoots with unlimited budgets.
Common Style Mistakes to Avoid
The Overthinking Trap
Don't stress about perfect combinations - basics are designed to work together
Avoid buying everything at once - build your wardrobe gradually
Don't copy someone else's style completely - adapt ideas to your personality
Fit Issues
Too baggy or too tight - both look sloppy or uncomfortable
Wrong length pants - should hit at the right spot on your shoes
Ill-fitting shirts - shoulders should fit properly
Color Confusion
Too many patterns - stick to one patterned piece per outfit
Clashing colors - when in doubt, stick to neutrals
Over-accessorizing - keep it simple, especially when starting out
Building Confidence Through Style
Start Small
You don't need a complete wardrobe overhaul. Pick 2-3 pieces from the essential lists and see how they work for you.
Focus on Fit
A $20 t-shirt that fits well looks better than a $100 shirt that doesn't. When in doubt, prioritize fit over brand names.
Develop Your Own Taste
Pay attention to what you feel good wearing. Confidence comes from feeling like yourself, not from copying someone else exactly.
The Comfort Test
If you're constantly adjusting or thinking about your outfit, something's wrong. Good style should make you feel more confident, not self-conscious.
Seasonal Adjustments
Fall/Winter Additions:
Heavier jackets - wool coats, puffer jackets, or heavy cardigans
Layering pieces - sweaters, hoodies, thermal tops
Weather-appropriate shoes - boots or winterized sneakers
Accessories - beanies, scarves (if that's your style)
Spring/Summer Modifications:
Lighter fabrics - linen, cotton, breathable materials
Shorter sleeves - t-shirts, polos, short-sleeve button-downs
Lighter colors - whites, pastels, lighter blues and grays
Breathable shoes - canvas sneakers, loafers, boat shoes
The Money-Saving Strategy
Sales to Watch:
Black Friday/Cyber Monday - major discounts on everything
End-of-season sales - great for building next year's wardrobe
Anniversary sales - many brands have annual sales events
Investment vs. Budget:
Invest in: Well-fitting jeans, quality shoes, versatile jackets
Save on: Basic t-shirts, trendy pieces, items you're unsure about
Building Over Time:
Don't feel pressure to buy everything at once. Start with one scenario (like dating) and gradually expand your wardrobe for other situations.
Taking Action: Your Style Game Plan
Week 1: Assessment
Look through your current wardrobe - what do you already have?
Identify gaps - what scenarios do you struggle to dress for?
Make a list of 3-5 essential pieces you need most
Week 2: Research
Check out the recommended brands during sales
Observe styles you like in your daily life
Ask friends for honest feedback on your current style
Week 3: Strategic Shopping
Start with basics - pants and shirts in neutral colors
Focus on fit - try things on or check return policies for online orders
Stick to your list - don't get distracted by impulse purchases
Week 4: Practice
Try different combinations with your new pieces
Get comfortable wearing your new style
Ask for feedback from trusted friends or family
The Confidence Connection
Remember: Style isn't about impressing others or following rules perfectly. It's about feeling confident and comfortable in your own skin.
Good style helps you:
Feel more confident in social situations
Make better first impressions
Express your personality appropriately
Stop worrying about what you're wearing
The goal isn't perfection - it's having reliable options that make you feel good about how you present yourself to the world.
Beyond the Basics: Growing Your Style
Once you've mastered the fundamentals, you can start:
Experimenting with colors beyond neutrals
Adding personality pieces that reflect your interests
Trying different fits and silhouettes
Investing in higher-quality pieces that last longer
But for now, focus on the basics. Master the foundation before adding complexity.
The Bottom Line
Style doesn't have to be complicated or expensive. With a few essential pieces in versatile colors, you can handle most situations life throws at you.
The key principles:
Start with basics that work together
Prioritize fit over everything else
Observe and learn from styles you admire
Build gradually rather than buying everything at once
Focus on feeling confident rather than following trends perfectly
Most importantly: Every guy is figuring this out as he goes. There's no shame in needing guidance, and small improvements in how you dress can make a big difference in how you feel about yourself.
Your style journey starts with one good-fitting pair of pants and a shirt you feel confident wearing. Everything else builds from there.
Want more style advice and tips for navigating your twenties? Listen to new episodes of Guyset every Tuesday on your favorite podcast platform. Follow @guysetstyle on Instagram for visual style guides and outfit inspiration. Sign up for the weekly newsletter at guyset.com, email josh@guyset.com with your questions, or connect with us @theguyset on social media.
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See you guys next Tuesday.