Inside Guyset: The Story, the Struggles, and the Questions Guys Don’t Ask Out Loud

Why I Started Guyset and the Real Struggles Guys Face with Dating, Mindset, and Life After College

By
Josh Felgoise

Apr 1, 2026

This came from an interview I did for Lehigh University’s alumni magazine, which will be featured this summer, about the beginning of Guyset. How it started, why I built it, and what I was actually thinking during that time.

There is a stretch of time after college that feels strangely undefined. You are doing all the right things on paper. You have a job. You are meeting people. You are building some version of a life. And yet, there is this quiet, persistent question running underneath everything.

Is this it? Or is this just good enough?

That question does not get talked about enough. Not in a real way. Not in a way that actually helps you navigate it.

That is where Guyset started.

Not as a polished brand. Not as a big idea with a clear roadmap. Just as a feeling that something important was missing from the conversation.

“I thought if I was looking for advice in these kinds of topics and areas about dating and mindset and style… that everybody deals with and has questions about and wants advice on, but nobody's really giving it.”

The Year That Changed Everything

The idea did not happen overnight. It sat there for a while.

There was a full year after graduating where I was living inside that in between phase. Working full time. Trying to build something on the side. Feeling pulled toward something bigger but not fully committing yet.

“I had the idea for about a year after graduating and it took me a while to kind of take the leap… because I had been doing it as a blog and I also had a full-time job at the time.”

That hesitation is real. It is not about laziness or lack of ambition. It is about friction.

Comfort versus risk. Stability versus possibility.

And the longer you stay there, the louder that internal debate gets.

“Through that year, I just realized even more so how valuable this would be and how necessary it is in the world.”

Eventually the question stops being should I do this and becomes what happens if I do not.

That is when things move.

June of 2023.

When Guyset launched.

The Question That Defines Your Twenties

If there is one idea that runs through everything, it is this.

Am I settling?

If that question has ever hit you, especially in a moment where nothing is technically wrong but something still feels off, it is the same feeling behind When Feeling Stuck Starts to Mess With Your Confidence.

It does not always show up in obvious ways. It shows up quietly.

You stay in a job that feels fine but not exciting.
You stay in a relationship that works but does not really move you.
You stay in a routine that is comfortable but not challenging.

And you start wondering if that is just how life works.

“There’s a time in your life after college… where a lot of people are settling into their job or their career, their relationship, where they live, and kind of ask themselves the question, like, am I settling?”

The hard part is that settling does not always feel bad. Sometimes it feels safe. Sometimes it feels like progress. Sometimes it even looks successful from the outside.

That is what makes it tricky.

You do not realize you are drifting until you are already comfortable there.

“The angel and devil that are on your shoulder kind of pulling you back and forth from comfortability and going to take a risk.”

That tension is the experience. Not the answer.

The Conversations Guys Weren’t Having

There is another layer to this that makes it harder.

A lot of these questions do not get asked out loud. Especially by guys.

“These are all things that people think about, but nobody ever really talks about or opens up about, especially guys, when it comes to mindset and emotions and how you feel about things.”

So instead, people guess.

They overthink texts.
They try to read signals.
They keep everything in their head.

Or they look for answers that do not really exist in a clear way.

That is why the range of questions matters.

“They range from what should I say if I no longer wanna go out with a girl to how often should I shave or how often should I change my sheets.”

If you have ever overthought something small like that, it usually connects to something bigger, which is exactly what How Do You Read Mixed Signals Early in Dating? actually breaks down.

On the surface, those seem simple. But they all point to the same thing.

Am I doing this right?

Building Something Without a Blueprint

One of the hardest parts of starting anything is not knowing what it is supposed to look like.

There is no structure. No clear path. No guarantee that it will work.

“Doing something like this where there’s no real roadmap or like no real structure that I kind of have to build out on my own… you can get a little lost in it sometimes.”

That is where most people stop.

Not because they do not care. But because uncertainty is uncomfortable.

The only real way through it is consistency.

“The only way to succeed at anything is to be consistent… if you really do believe in yourself and you stay consistent, then things will start to work.”

If you are in that phase right now where you feel stuck between starting and waiting, that is exactly what How To Get Unstuck in Life When Nothing Feels Right is built around.

Consistency turns something from an idea into something real.

The Moment It Becomes Real

There is always a point where it shifts.

Not when the numbers go up. Not when it looks impressive.

But when it actually impacts someone.

“I met this one guy who said that he lives nowhere near where I live… and how that made him feel so much less alone.”

That is the moment.

Because now it is not just about you. It is about what you are creating for someone else.

“What I’m doing is benefiting them… is helping them… is kind of the thing that makes me keep doing this every single week.”

That is what makes it stick.

The Unexpected Doors That Open

When you keep showing up, things start to happen that you could not have planned.

Sometimes it is as simple as sending a message you do not expect a response to.

“I sent him a message… and I never thought he would reply.”

And then suddenly you are in rooms you never expected to be in. Having conversations you never thought you would have.

“Creating a platform where I get to have these kinds of conversations is a massive highlight for me.”

That is the part people cannot see at the beginning.

You do not know what doors will open. You just know they will not if you never start.

The Milestones That Matter

There is something powerful about setting a goal that feels almost too big.

“If I can get to a hundred, then this can really be something.”

A hundred episodes is not just a number. It is proof.

Proof that you showed up. Proof that you followed through. Proof that you did not stop halfway.

“Knowing that I can go back to do this every single week… has helped me whenever I’m doubtful.”

Confidence comes from doing the work. Not from waiting to feel ready.

The People Who Make You Believe

No one builds anything completely alone.

Even if you are doing the work yourself, belief usually starts somewhere else.

“I really think it’s important to find people who believe in you… because it’s really hard, especially in the beginning.”

That early support matters more than people think.

Because one negative voice can shut everything down before it even starts.

“If there’s somebody that says your idea is bad, it can really easily turn you off from doing it.”

So when you find people who believe in you, it changes everything.

Sometimes that belief is what allows you to believe in it too.

What Comes Next

The goal is not to stop once something starts working.

It is to build on it.

More conversations. More perspectives. More ways to expand what already exists.

“I want to have more people on. I want to interview more people.”

At the same time, it is about making sure it stands on its own.

“I really wanted to make sure I could do an episode every single week myself and build this based on me and not based on other people.”

That balance matters.

Growth and independence at the same time.

The Real Through Line

At the core of all of this is something simple.

People want to feel less alone in what they are thinking.

They want clarity. They want perspective. They want someone to say the thing they have not been able to put into words.

That is what Guyset is.

Not because it has all the answers.

But because it is willing to ask the questions.

And the biggest one is still the same.

Are you building a life that actually feels right to you, or just one that looks right from the outside?